Customer Relationship Management (CRM)

Customer Relationship management is about the entire online experience from beginning to end. EQUINOX helps you to make the most of every contact by capturing vital information and building a complete picture of each customer. Responding to their demands can improve customer relationships and achieve cost-efficient sales and marketing targets. Generating brochure requests, standard letters and letters of apology can be performed at easily and quickly. A complete audit trail is logged automatically against the customer and their purchase history.

Customers should be one of the most crucial success factors in the growth of your business. Your customers expect high standards from you; you need to know everything about them and what they need. The relationship between you and your customers is vital to ensure that your business remains profitable.

Serving the customer correctly throughout their entire relationship with you, will:

Allow for longer customer retention.

Present opportunities to cross and up-sell.

Lower the cost of customer acquisition.

Improve loyalty.

Improve Profits.

Every member of a customer centric team, including telesales, web sales, customer support, telemarketing, and marketing, needs to share information. EQUINOX empowers all your customer centric teams to efficiently capture, track and resolve customer queries. It helps you sell into an existing customer base and maximises the value of every customer relationship.