Marketing and Direct Mail Management

Equinox's marketing module enables you to :

- Identify your most profitable customers.

- Manage marketing lists.

- Compose mail shots.

- Manage Coupon response and promotion response, web and catalogue requests.

- Monitor campaign progress.

- Product profitability by source code/campaign.

- Predicted sales by source code/campaign.

- Calculate Total returns by campaign.

- Compose Marketing reports.

Marketing focuses on how customers make choices and how companies should design products, services, and strategies to satisfy their customer needs profitably.

Optimal use of customer data provided by EQUINOX will enable you to track the buying patterns of your customers identifying current trends and new opportunities.

By building an online presence, targeting the right customers, creating powerful campaigns and increasing brand awareness you can boost sales and attain a competitive advantage.

Management Information

EQUINOX provides access to management information with sophisticated reporting tools or any standard database-reporting package. All information can be presented graphically or in report format. Access to the information may be built from ad-hoc queries or in by running permanent reports. The single centralised view of the customer enables you to analyse customer behaviour to define timely and appropriate marketing campaigns.