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Managed software for Telesales, e-Commerce and CRM integrating your KEY business areas on-line shopping, mail order, telephone sales, order fulfillment, stock control, warehousing, purchasing,CRM, marketing, accounting and reporting.
Latest News :
Fast Fancy Dress are a UK-based party supply, fancy dress and presents shop, using Equinox for telesales and e-Commerce.
Learn more about Equinox :
Overview
Why choose Equinox ?
Product Entry and Maintenance
Order Processing
CRM
Marketing and list Management
Stock Control and Warehousing
Purchase order processing
Reporting
E-Commerce






Marketing and List Management
Marketing focuses on how customers make choices and how companies should design products, services, and strategies to satisfy their customer needs profitably. Optimal use of customer data provided by EQUINOX will enable you to track the buying patterns of your customers identifying current trends and new opportunities. By building an online presence, targeting the right customers, creating powerful campaigns and increasing brand awareness you can boost sales and attain a competitive advantage.
  • User defined questions and answers for demographics analysis.

  • Assess behaviour of most profitable customers .

  • List Handling .

  • Compose mail shots.

  • Loyalty programmes - coupon generation .

  • Coupon response and promotion response, web and catalogue requests .

  • Monitor campaign progress .

  • Product profitability by source code/campaign .

  • Predicted sales by source code/campaign .

  • Total returns by campaign .

  • Marketing reports .

Management Information
EQUINOX provides access to management information with sophisticated reporting tools or any standard database-reporting package such as Business Objects. All information can be presented graphically or in report format. Access to the information may be built from ad-hoc queries or in by running permanent reports. The single centralised view of the customer enables you to analyse customer behaviour to define timely and appropriate marketing campaigns.