home site map links company solutions pricing customers contact us login Managed software for Telesales, e-Commerce and CRM integrating your KEY business areas on-line shopping, mail order, telephone sales, order fulfillment, stock control, warehousing, purchasing,CRM, marketing, accounting and reporting. Latest News : Fast Fancy Dress are a UK-based party supply, fancy dress and presents shop, using Equinox for telesales and e-Commerce. Learn more about Equinox : Overview Why choose Equinox ? Product Entry and Maintenance Order Processing CRM Marketing and list Management Stock Control and Warehousing Purchase order processing Reporting E-Commerce Reporting Management Information EQUINOX provides access to management information with sophisticated reporting tools or any standard database-reporting package such as Business Objects. All information can be presented graphically or in report format. Access to the information may be built from ad-hoc queries or in by running permanent reports. The single centralised view of the customer enables you to analyse customer behaviour to define timely and appropriate marketing campaigns. Fig 1. Report showing top 20 search engines by keywords and revenue (click to enlarge) E-Commerce marketing faces challenges that are different to the marketing of high street retail products. EQUINOX looks for opportunities to improve your web site's visibility and will strategically market to the lifestyle of your customers. EQUINOX will provide you with vital information relating to the movement of customers on an individual basis through your site. By using EQUINOX's reports proactively, decisions can be made to: Maximise conversion rates - EQUINOX allows you to review the path of customer to and within your web site. Decrease abandonment from the site - EQUINOX identifies drop off pages and generates potential solutions to increase revenue. Optimise Search Engine Keywords to increase ROI - EQUINOX will improve your understanding of customer searching and which keywords drive revenue. EQUINOX compares the performance of keyword buys across search engines. Apply Campaign Effectiveness EQUINOX informs you which search engines drives the most buyers. Retarget Customers that got away or purchased once only. Fig 2. Keyword Buys by Search Engine (click to enlarge) EQUINOX reports on customer sessions and can produce re-target lists of customers. These customers can then be contacted from within EQUINOX by E-Mail or a direct-mail letter. EQUINOX provides RFM analysis - a direct marketing proven concept - Recency, Frequency and Monetary reports on customers. Standard Reports EQUINOX offers a wide range of standard reports written in Crystal Reports, further user defined reports can be written using Crystal or an SQL reporting tool such as Business Objects.